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Category: Google Ads

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Observation and targeting
Featured

Understanding Observation vs. Targeting Settings for Audience Segments

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Featured

Google Ads Account Access Permissions Explained (How to add a new user)

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GA4 Activate Google Signals
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Activate Google Signals for your GA4 property

Google ads vs. Facebook Ads

Google Ads vs. Facebook Ads: Which should you use for ecommerce?

Deciding between the two biggest platforms to advertise your online store is challenging. Both platforms offer unique features and advantages but have some notable differences. So let's take a closer look at each one and what benefits they can provide to small online store owners.
Tracking Pixel

What is a tracking pixel and how to use it for ecommerce

Getting traffic to your site is challenging enough, but what's even more difficult is tracking visitors and gathering data. With a tracking pixel it makes it a lot easier, but are your using the correct one?
Google Video Campaign

How to create a Google Ads Video Campaign

Video campaigns are often overlooked, and this may be because the goal is mainly transactions, not leads. But these can be very effective as a part of the top or middle-of-the-funnel strategies that can indirectly increase the conversions for your search and shopping-based campaigns.
Programmatic Advertising

Programmatic Advertising

The term "programmatic advertising" describes the real-time purchase and sale of digital advertising inventory using automated technology. Using information like demographics, location, and activity, advertisers can bid on ad impressions for a specific audience through an auction-based procedure.
Google Shopping Campaign

How to optimize your Google Shopping Ads campaign

Google Shopping Ads campaign is an advertising campaign that allows e-commerce businesses to promote their products on Google's search engine results page (SERP) and Google Shopping platform.
Google Analytics 4

Google Analytics 4 (GA4) – All you need to know

GA4 (Google Analytics 4) is the latest version of Google's web analytics tool. It was introduced in October 2020 as the successor to the previous version, Universal Analytics (UA). But is it all it's made out to be?
Product Schema SEO

A guide to technical SEO: Product Schema

By using product schema, you can improve the visibility and discoverability of your products in search results, enhance the user experience for product-related searches, and increase the relevancy of your website for those searches.
Attribution Reporting

How to use Google Ads attribution reporting

Customers go through several touchpoints before making a purchase decision. Understanding customers' journeys is crucial for marketers who hope to optimize their efforts.
SERP Page

What is Target Impression Share in Google Ads?

With the Target Impression Share bidding strategy, advertisers can control the frequency with which their ads appear on Google search and display networks by setting a target share of impressions they want their ads to receive.
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