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Programmatic Advertising

Programmatic Advertising

The term “programmatic advertising” describes the real-time purchase and sale of digital advertising inventory using automated technology. Using information like demographics, location, and activity, advertisers can bid on ad impressions for a specific audience through an auction-based procedure.

What is Programmatic Advertising?

It's a process powered by AI algorithms that automatically buys and sells ads on the internet without people needing to do it. Instead, it uses computer programs to analyze information and decide where ads should go and who should see them. This lets advertisers reach the people they want more efficiently and make more money.

Programmatic advertising can be used on different websites, mobile apps, and social media. It can also show ads to people based on their age, location, and interests.

Online stores can use this type of advertising to show ads to people who have looked at their website before but haven't bought anything yet. They can also show ads to people interested in similar things but have not visited their website.

What is the process for running programmatic advertising?

The process of programmatic advertising involves automated technology that buys and sells ad inventory in real-time. Usually, the procedure consists of multiple steps:

  1. The first step is to identify the target audience for the advertising campaign by analyzing variables such as demographics, interests, and online activity. 
  2. Advertisers then bid for ad inventory based on their target market and specific ad placement. 
  3. The ad placement is awarded to the highest bidder, and the ad is displayed on SERP to the intended audience.
  4. After the ad has been viewed, data is collected and analyzed to determine its effectiveness. Advertisers then use this information to optimize future advertising efforts and increase their return on investment.

Can you use Google Ads for programmatic advertising?

Google Ads is an effective tool for creating and managing programmatic advertising campaigns. Advertisers can choose display or video ads and place them on websites and apps using the Google Display Network.

Automated bidding allows advertisers to target specific audiences based on their age, interests, and online activity. Google Ads also provides tools to monitor and improve advertising campaigns, such as conversion monitoring.

Additionally, Google's machine-learning algorithms can enhance ad targeting and bidding over time.

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