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All Datch Haven's Articles

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Datch Haven

With over 20 years of digital marketing experience and 18 years of Google Ads experience in eCommerce.
Google Inflating CPC

Google Confirms Inflating CPCs: What Advertisers Need to Know

Delve into the mechanisms behind Google's ad auction pricing and discover effective strategies to mitigate its impact on your advertising costs. Stay ahead in the advertising game with insightful tactics.
Common Mistakes

Maximizing Google Ads Success: Avoiding Common Problems

Google Ads can challenging for newbies. Without a proper strategy in place, your revenue and profits might take a hit. In this article, we'll explore three common mistakes newcomers to Google Ads often make and, more importantly, how to avoid them.
User Search Intent

Improving Google Ads Sales by Studying Your Shoppers’ Search Intent

Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user's search query on a search engine. It's why a person types a particular phrase or set of keywords into the search bar.
Programmatic Advertising

Programmatic Advertising

The term "programmatic advertising" describes the real-time purchase and sale of digital advertising inventory using automated technology. Using information like demographics, location, and activity, advertisers can bid on ad impressions for a specific audience through an auction-based procedure.
Statistics

eCommerce trends for 2023 – What you should know

GWI has released research data on ecommerce trends and audience behavior. Some of the statistics are not surprising, but other results point towards a shift in customer behavior towards more mindful buying. We've consolidated the most pertinent aspects of the report, of which ecommerce business owners should be aware. 
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What is a headless CMS, and how does it impact ecommerce?

The functionality and speed of ecommerce stores usually depend on which Content Management System (CMS) the website uses. Headless CMS appears to be the future of website development.
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User experience (UX) diagnosis techniques for low-traffic websites

If you are a small business or startup, you face a challenge in getting user experience (UX) data for your website. Figuring out what to change to improve conversion rates without visitors is not easy. We explore some diagnosis techniques for low-traffic websites to get you moving towards increased conversions. 

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