We’re proud to be helping thousands of ecommerce business owners by giving the most digestible, battle-tested advice to be found online about succeeding with Google Ads.
To get started with Google Ads and create your first campaign, you will need to have the following set up:
A Google Ads account
You need to create a Google Ads account to start running your ads. You can sign up for an account by visiting the Google Ads website and following the prompts to create a new profile.
A website or landing page
The next thing you will need, is to have a website or a landing page where you can direct users who click on your ads. The website or landing page should be designed with a strong call-to-action (CTA). This could be to encourage conversions, such as purchases or form submissions.
A sustainable budget
Google Ads operates on a pay-per-click (PPC) model, which means that you only pay when someone clicks on your ad. You need to set a budget for your campaign and determine how much you are willing to spend per click or per day.
Keyword research
To create effective ads, you need to conduct keyword research. It helps to determine which keywords and phrases your target audience is using to search for products or services. This helps to ensure that your ads are being shown to the right people at the right time.
Ad copy and creatives
If you hope to succeed with Google Ads, you'll need to create compelling ad copy and visuals that will attract potential customers and encourage them to click on the ad. Ad copy should be concise, informative, and highlight the unique value proposition of the product or service.
Campaign targeting
Google Ads offers several targeting options, including geographic location, device type, and demographics. You will need to determine which targeting options will be most effective for your ecommerce campaigns and adjust them as needed.
