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Mac SteerSims Direct Owner
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Matt ChildsWine Stash
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Ellen McCalebHeadwaters Studio
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Pat LangleyVaikobi
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KristabelVerso
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Category: Google Ads

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Observation and targeting
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Understanding Observation vs. Targeting Settings for Audience Segments

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Google Ads Account Access Permissions Explained (How to add a new user)

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GA4 Activate Google Signals
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Activate Google Signals for your GA4 property

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6 tips for better ecommerce SERP rankings

Since search engines results pages (SERP) are dynamic, there are several things you can do to give them a boost.
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The importance of SERP for ecommerce

If you've ever browsed online, you've definitely seen a search engine results page (SERP). As an ecommerce business owner, you want to rank high on the page since that is where you'll attract the most potential customers. We explore the importance of SERP for ecommerce and what you can do to get noticed by search engines.
Performance Max

Set up a Performance Max campaign in 7 easy steps

As with any Google campaign, setting up Performance Max requires several steps, but it's more straightforward than it sounds.
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How to set up a DSA campaign

Dynamic Search Ads are a campaign style based on your website's content. Google crawls your site and matches the search terms that are related to the content. The headline and landing pages are then dynamically generated to match the search term. We take you through the steps to correctly set up a DSA campaign for optimized reach.
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11 Reasons Google Shopping Ads fail

Getting people to your online store is challenge for several reasons. One of the most common is running Google ads that aren't bringing high enough ROI.
Performance Max Machine Learning

Is Performance Max different from other Google Ads Campaigns?

This new campaign type for Google Ads relies heavily on machine learning algorithms, and once advertisers load their feeds, asset groups, and budgets, machine learning is left to do its thing.
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Performance Max- listing groups explained

Performance Max listings allow you to divide your products into groups by attributes. PMax inherits the existing product lists from your feed and uses these to include or exclude specific products based on your target market and goals.
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Performance Max – asset groups explained

To run effective Performance Max campaigns, you need creative assets that Google uses in the various channels. Grouping them helps to manage your inventory to ensure you use the correct ones for the relevant target audience. 
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Performance Max: What are audience signals?

Audience signals have appeared as an optional feature of the new Performance Max campaigns that Google recently rolled out. But what are they, and are they important to your strategy?
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Conversion Rate Optimization (CRO)-eCommerce brand strategy

Increase the number of conversions by getting more qualified leads with conversion rate optimization (CRO). The process includes enhancing your website's features, functionality, and structure for improved marketing ROI and UX.
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