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Category: Ecommerce

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Observation and targeting
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Understanding Observation vs. Targeting Settings for Audience Segments

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Google Ads Account Access Permissions Explained (How to add a new user)

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GA4 Activate Google Signals
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Activate Google Signals for your GA4 property

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How to submit your website to Bing

Bing is an online search engine that allows users to search for information using keywords. Its primary objective is to connect searchers with the most relevant results and provide access to quality content from various web publishers.  
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eCommerce trends for 2023 – What you should know

GWI has released research data on ecommerce trends and audience behavior. Some of the statistics are not surprising, but other results point towards a shift in customer behavior towards more mindful buying. We've consolidated the most pertinent aspects of the report, of which ecommerce business owners should be aware. 
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Canva: A great tool for quality Google image assets

The more visually appealing an ad is on the search engine results page (SERP), the more likely potential customers will click on the link. In addition, consumers say that the better the image, the more likely they associate better quality with the brand and product.
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The top 3 Google campaigns for new ecommerce stores

Starting an ecommerce business is daunting, but once everything is in place and you're ready for Google Ads, which campaigns should you run? We examine the top three Google Ads campaigns that we feel are the best for new ecommerce businesses to run.
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Best tips and practices for effective ecommerce SEO

eCommerce SEO is a strategy that helps online retailers rank higher on the search engine results page (SERP). The website ranks better on SERP if it is well-designed and optimized with high-quality content.
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6 tips for better ecommerce SERP rankings

Since search engines results pages (SERP) are dynamic, there are several things you can do to give them a boost.
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The importance of SERP for ecommerce

If you've ever browsed online, you've definitely seen a search engine results page (SERP). As an ecommerce business owner, you want to rank high on the page since that is where you'll attract the most potential customers. We explore the importance of SERP for ecommerce and what you can do to get noticed by search engines.
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How to use Google Analytics for effective marketing

Many people know that Google Analytics provides insight into website visitors' behaviors. Marketers use it to monitor the effects of ad campaigns and how a site's user experience impacts conversion and retention.
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What is a headless CMS, and how does it impact ecommerce?

The functionality and speed of ecommerce stores usually depend on which Content Management System (CMS) the website uses. Headless CMS appears to be the future of website development.
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How to identify rage clicks with HotJar

It's difficult to determine if potential customers have problems using your website. If something on the site doesn't function as it should, users often resort to rage-clicking out of frustration.
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