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Category: Google Shopping

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Understanding Observation vs. Targeting Settings for Audience Segments

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Google Ads Account Access Permissions Explained (How to add a new user)

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Activate Google Signals for your GA4 property

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Google Ads Not Getting Impressions? Try These 12 Foolproof Hacks

Are your Google Ads not getting impressions? Getting zero clicks and zero impressions on your ads can be your worst nightmare. 
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How to Regularly Optimize Google Shopping Campaigns

Optimizing your Google Shopping Campaign is essential for running an efficient and effective ad campaign. Sadly, most of the marketers tend to get caught up in the running process that they overlooked the optimizing part.
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Quick Google Shopping Tips for Optimizing Your Campaigns

If there's one thing that you should know is that in the world of paid advertising Google Shopping can bring in results to your ecommerce site, and you should be where the party is.
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The Best Bid Strategy for Google Shopping – Plus Free Bidding Template

In this post, you’re going to learn the best bid strategy for Google Shopping that generated more than twelve million dollars in Ecommerce sales for our clients.
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How to Set Up Product Feeds for Google Shopping

When you’re managing your product feed, you need to make sure that all of your products have been set up optimally for Google’s algorithm.
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The Anatomy of Shopping Campaigns

Moving on to the next section of our Google Shopping campaigns guide, our next stop is anatomy.
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Google Shopping Campaigns – Where People Make Mistakes

Whether you've got years of ecommerce marketing experience or this is your first time taking on the task at hand, you're bound to make mistakes along the way. Don't beat yourself up if you make any though – think of them as learning opportunities that can be used constructively to benefit your future campaigns.
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Beginner’s Guide to Getting Started with Google Shopping Campaigns

The success of your online store is largely dependent on the marketing strategy you adopt. Factors such as the platforms you focus on, how big a budget you dedicate, and what your goals are will all contribute to the results your campaigns produce.
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