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All Sam's Articles

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Sam

Founder of KeyCommerce, Sam has been working in digital marketing and Ecommerce since 2013. With a background in finance and accounting, he brings his profit-driven approach to Ecommerce in a niche obsessed with just clicks and revenue. He's worked closely with the team to bring new stores to scale, training and growing the team and helping get better and better results for our clients.
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Google Ads Audiences – Complete Guide for Ecommerce

If you want to be successful in selling, you must know who your Audience is. Not everyone is your customer, and so offering your product to everyone will be a waste of time, energy and money.
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The Best Bid Strategy for Google Shopping – Plus Free Bidding Template

In this post, you’re going to learn the best bid strategy for Google Shopping that generated more than twelve million dollars in Ecommerce sales for our clients.
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Google Ads Support: Complete List of Google AdWords Phone Numbers

Whether you are a multinational agency or a small ecommerce startup, Google Ads Support Center can provide you with the help you need to solve any problem you are having with Google Ads. 
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Discovery Ads with Google Ads: The Complete Guide

Discovery ads are immersive and interactive ads that appear in Google Discover and other places in Google ecosphere.
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The Complete Guide to Google Ads Bidding for Ecommerce

Going once, going twice, going… SOLD! Well, I know you are well familiar with that kind of bidding. But that is not the kind of bidding we are talking about here.
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How to create eCommerce SKAGs for Google Ads

SKAGs, from the name itself “single keyword ad groups”, is an advertising strategy where you create a single ad group for each keyword in your campaign (I know it doesn’t make sense to use the word “ad group” when you only have one keyword in a group, but that’s the term we are going to use). 
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How to Set Up Product Feeds for Google Shopping

When you’re managing your product feed, you need to make sure that all of your products have been set up optimally for Google’s algorithm.
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The Anatomy of Shopping Campaigns

Moving on to the next section of our Google Shopping campaigns guide, our next stop is anatomy.
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Google Shopping Campaigns – Where People Make Mistakes

Whether you've got years of ecommerce marketing experience or this is your first time taking on the task at hand, you're bound to make mistakes along the way. Don't beat yourself up if you make any though – think of them as learning opportunities that can be used constructively to benefit your future campaigns.
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Beginner’s Guide to Getting Started with Google Shopping Campaigns

The success of your online store is largely dependent on the marketing strategy you adopt. Factors such as the platforms you focus on, how big a budget you dedicate, and what your goals are will all contribute to the results your campaigns produce.
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