Sam Baldwin

How to Set Google Shopping Budget to Maximize Sales and Profits

https://www.youtube.com/watch?v=QKZgKnHJzOs An important prerequisite to running any online marketing campaign is setting your budget – that is how much you want to spend a month on a campaign? Getting your budget right can be difficult, especially if you have very limited funding available or you haven’t run a campaign before. For that reason, this post …

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How to Calculate AOV (Average Order Value) for Your Ecommerce Store

https://www.youtube.com/watch?v=yT-_mEeTgkg Ecommerce store owners, big and small, are constantly trying to improve their sales figures and run stores that have impressive profit margins. To do this, they focus their attention on the data. When you’re running ads you’ll be focusing on engagement and conversion rates, but beyond this – when you’ve actually got customers to …

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Easy Math Behind Ecommerce Success

https://www.youtube.com/watch?v=NXcxJQ10Uo8 Is there an easy math formula to Ecommerce success?    YES! There is! In fact, I’ve created a template that breaks down all the metrics of your buyer’s journey when they shop in your Ecommerce store. This Ecommerce success template allows you to see the massive impact of each point on this journey on …

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