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Google Click Identifier (GCLID)

What is the Google Click Identifier (GCLID)

The Google Click Identifier (GCLID), also known as the Google Click ID, is a specific parameter included in the URL when a user clicks on an ad. Its purpose is to identify the campaign and various click characteristics, aiding in ad tracking and attribution.

In Google Ads, this functionality is activated by enabling the auto-tagging setting. The GCLID is essential for tracking website conversions in Google Ads and establishing connections between Google Ads and Google Analytics.

Additionally, it can be used alongside offline conversion tracking and other features.

Related Terms

Location Targeting

What is location targeting? Location targeting in Google Ads is a powerful feature that can help businesses of all sizes reach their target audience more

Target Impression Share (TIS)

What is Target Impression Share (TIS)? Target Impression Share (TIS) is a bidding strategy in Google Ads. It allows advertisers to set a target percentage

Above the fold

What does above the fold mean? “Above the fold” is a term that refers to the portion of a web page that is visible without

Brand Search Campaign

What is a brand search campaign? A brand search campaign on Google Ads is a type of advertising campaign where a company bids on its

Search intent

What is search intent? Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user’s search

Dynamic Search Ads (DSA)

What are Dynamic Search Ads? DSA, or Dynamic Search Ads, is a type of advertising campaign that uses search engine marketing to generate ad headlines

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