Free Strategy Call

Table of Contents

Google Click Identifier (GCLID)

What is the Google Click Identifier (GCLID)

The Google Click Identifier (GCLID), also known as the Google Click ID, is a specific parameter included in the URL when a user clicks on an ad. Its purpose is to identify the campaign and various click characteristics, aiding in ad tracking and attribution.

In Google Ads, this functionality is activated by enabling the auto-tagging setting. The GCLID is essential for tracking website conversions in Google Ads and establishing connections between Google Ads and Google Analytics.

Additionally, it can be used alongside offline conversion tracking and other features.

Related Terms

Remarketing

What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions

Abandonment-rate

What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

Related Articles

Want to hire us to grow your ecommerce store?

We’ve generated millions for our clients using the methods we’ve developed over the years with a singular focus on Google Ads and CRO for ecommerce. To discover how we can help grow your business:

Claim your FREE strategy session

Rated 4.7/5 by 34 happy customers

Free Courses

How We Help

Blog 

Contact

Our Team

Careers

Terms & Conditions

Privacy Policy

Free Strategy Call

Thank you - Click here to access the eBook

Subscribe to Our Newsletter and Don't Miss Anything Important!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.
Close

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

Schedule your FREE strategy session

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

Start learning about ecommerce

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!