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Google Click Identifier (GCLID)

What is the Google Click Identifier (GCLID)

The Google Click Identifier (GCLID), also known as the Google Click ID, is a specific parameter included in the URL when a user clicks on an ad. Its purpose is to identify the campaign and various click characteristics, aiding in ad tracking and attribution.

In Google Ads, this functionality is activated by enabling the auto-tagging setting. The GCLID is essential for tracking website conversions in Google Ads and establishing connections between Google Ads and Google Analytics.

Additionally, it can be used alongside offline conversion tracking and other features.

Related Terms

Remarketing

What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions

Abandonment-rate

What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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