Table of Contents

Engagement rate

What is engagement rate?

Engagement rates measure how actively your audience interacts with your digital marketing content. Consumers that are engaged are more likely to interact with brands through likes, comments, and social sharing.

The rate is a metric that effectively measures brand campaigns' efficacy.

Why is engagement rate important?

In today's digital world, engagement rate is a crucial formula that measures the level of interaction your content receives in relation to your reach, your competitors, or the industry at large. It applies to all online platforms, whether social media, websites, or mobile apps.

For instance, on social media, engagement rate is measured by the number of comments, likes, shares, or mentions your content receives.

The engagement rate on websites is determined by the clicks, time spent on your page, or downloads. Similarly, for mobile apps, engagement rates reflect how useful or sticky your app is and how well it caters to your customer's needs.

Engagement is vital to online marketing as it indicates people's genuine interest in your brand or content. High engagement rates on any platform suggest that your content resonates with your audience.

This increased interaction translates into more clicks on calls-to-action (CTAs) and a faster conversion funnel. However, the nature of engagement rates differs on social media, websites, and mobile apps.

On social media, engagement rates are all about visibility; people follow you because you're popular, trendsetting, or offer valuable content.

On websites and mobile apps, high engagement rates mean that people are getting value from your offerings, and your content is fulfilling their needs in one way or another.

Tips for improving engagement rate

Here are some additional tips for improving the engagement rate:

  • Produce valuable content that caters to the interests of your intended audience.
  • Place your content on social media and other digital platforms to increase visibility. 
  • Encourage engagement by inviting your audience to participate through interactive elements like inquiries, polls, and comments.
  • Respond to comments and questions promptly.
  • Reward people for interacting with your content by offering discounts or exclusive content.


How can I measure engagement rate for my website?

Frequently used website engagement metrics include Visits/Unique Visitors, Average Visit Duration, Average Pages/Visit, and Bounce Rate.

Related Terms


What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions


What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

Want to hire us to grow your ecommerce store?

We’ve generated millions for our clients using the methods we’ve developed over the years with a singular focus on Google Ads and CRO for ecommerce. To discover how we can help grow your business:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Subscribe to Our Newsletter to Improve Your eCommerce Digital Marketing!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!