Engagement rates measure how actively your audience interacts with your digital marketing content. Consumers that are engaged interact with brands through likes, comments, and social sharing.
The rate is a metric that effectively measures brand campaigns' efficacy.
Related Terms
What is location targeting? Location targeting in Google Ads is a powerful feature that can help businesses of all sizes reach their target audience more
What is Target Impression Share (TIS)? Target Impression Share (TIS) is a bidding strategy in Google Ads. It allows advertisers to set a target percentage
What is the Google Click Identifier (GCLID) The Google Click Identifier (GCLID), also known as the Google Click ID, is a specific parameter included in
What does above the fold mean? “Above the fold” is a term that refers to the portion of a web page that is visible without
What is a brand search campaign? A brand search campaign on Google Ads is a type of advertising campaign where a company bids on its
What is search intent? Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user’s search
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