Table of Contents


What are clicks?

Clicks are the number of times a user clicks on an ad displayed in Google search results (SERP) or on a website that displays Google ads. It measures how many people are interested in the ad's content and want to learn more.

Key Takeaways

  • Clicks are a crucial metric for online advertising campaigns as they provide insights into the ad's effectiveness.
  • Ensure that your ads are relevant to your target audience to increase the chances of clicks.
  • Monitor and optimize your campaigns to improve click-through rates (CTR) and reduce the cost per click (CPC).

How does it work?

When people click on a Google ad, they are taken to the advertiser's website. The advertiser pays a fee based on the ad's bidding model.

The amount charged per click depends on various factors, such as the targeted keyword's competitiveness, the ad's quality score, and the advertiser's maximum bid.

Understanding clicks

Clicks are an essential metric for online advertising campaigns as they help you determine how effectively your ads drive traffic to your website or landing page. By analyzing the number of clicks, you can monitor the performance of your ads and make changes, when necessary, to improve your campaigns' efficiency.

Strategies to optimize clicks

  • Ensure that ad copy is compelling, relevant, and matches the user's intent.
  • Target the right audience through precise keyword targeting and audience segmentation.
  • Optimize the ad's landing page to provide a seamless user experience and ensure it is relevant to its content.
  • Use ad extensions such as sitelinks or callouts to show additional information and entice users to click.
  • Test different ad formats, headlines, and images to determine which variations generate the most clicks.


An ecommerce company selling gym equipment is running a Google Ads campaign to promote its new product line.

The company's ad for the latest dumbbells appears at the top of Google search results when potential shoppers search for related keywords.

If someone clicks on the ad, they go to the company's website. There they can learn more about the product and potentially make a purchase.

Additional considerations

  • Clicks alone don't guarantee conversions, and you should also track other metrics, such as conversion rates and cost per conversion.
  • Click fraud is a potential issue in online advertising campaigns, and you need to monitor your campaigns closely to ensure that they are not paying for invalid clicks.


Are clicks the same as impressions?

No, clicks refer to the number of times a user clicks on an ad, while impressions are how many times an ad shows.

Can I track mobile device clicks separately from desktop devices?

Yes, Google Ads allows marketers to track clicks and other metrics separately by device type.

How can I determine which ad variations generate the most clicks?

You can use A/B testing to compare ad variations and determine which generates the most clicks.

What is the average cost per click for Google Ads?

The average CPC varies depending on the industry and competition levels for the targeted keywords. However, the average across all sectors was around $2.96 in 2022.

Can I stop my ad from showing if it generates too many clicks?

You can set a maximum daily budget and bid limit to control the number of clicks your ad receives. Once your ads reach the daily budget, they will stop showing.

Related Terms

Location Targeting

What is location targeting? Location targeting in Google Ads is a powerful feature that can help businesses of all sizes reach their target audience more

Target Impression Share (TIS)

What is Target Impression Share (TIS)? Target Impression Share (TIS) is a bidding strategy in Google Ads. It allows advertisers to set a target percentage

Google Click Identifier (GCLID)

What is the Google Click Identifier (GCLID) The Google Click Identifier (GCLID), also known as the Google Click ID, is a specific parameter included in

Above the fold

What does above the fold mean? “Above the fold” is a term that refers to the portion of a web page that is visible without

Brand Search Campaign

What is a brand search campaign? A brand search campaign on Google Ads is a type of advertising campaign where a company bids on its

Search intent

What is search intent? Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user’s search

Want to hire us to grow your ecommerce store?

We’ve generated millions for our clients using the methods we’ve developed over the years with a singular focus on Google Ads and CRO for ecommerce. To discover how we can help grow your business:

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!

Sign up to download a free copy of our ebook 'How To Write Successful Google Ads'

We are committed to protecting your privacy, as described in our Privacy policy.

Subscribe to Our Newsletter and Don't Miss Anything Important!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.