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CRO (Conversion Rate Optimization)

What is CRO?

CRO stands for Conversion Rate Optimization. It’s the process of improving the percentage of website visitors who take the desired action. These actions could be purchasing a product, filling in a contact form, or downloading a lead magnet. 

It involves analyzing data and user behavior to determine which areas of the website are problematic and causing visitors to leave or not take the desired action.

Once these areas are identified, the necessary changes can be made to improve the site's useability. Conversion rate optimization relies highly on the user experience, so monitoring how people navigate the website is crucial to improve conversion rates.

Why is CRO important to businesses?

Conversion rate optimization is important for any business that is looking to increase its online conversions and maximize its ROI. By improving CRO, a business can generate more revenue, increase customer retention, and grow its brand.

It's not only useful for businesses. It can also work well on personal blogs or any kind of website that wants to increase reader or visitor retention rates.

What are the primary elements of CRO?

CRO is made up of 4 elements that overlap. 

  1. Conversion research
  2. User experience (UX)
  3. Persuasive website content
  4. A/B testing and personalization.

The CRO process

CRO Five Step

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Google Click Identifier (GCLID)

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Above the fold

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Brand Search Campaign

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Search intent

What is search intent? Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user’s search

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