Table of Contents

CRO (Conversion Rate Optimization)

What is CRO?

CRO stands for Conversion Rate Optimization. It’s the process of improving the percentage of website visitors who take the desired action. These actions could be purchasing a product, filling in a contact form, or downloading a lead magnet. 

It involves analyzing data and user behavior to determine which areas of the website are problematic and causing visitors to leave or not take the desired action.

Once these areas are identified, the necessary changes can be made to improve the site's useability. Conversion rate optimization relies highly on the user experience, so monitoring how people navigate the website is crucial to improve conversion rates.

Why is CRO important to businesses?

Conversion rate optimization is important for any business that is looking to increase its online conversions and maximize its ROI. By improving CRO, a business can generate more revenue, increase customer retention, and grow its brand.

It's not only useful for businesses. It can also work well on personal blogs or any kind of website that wants to increase reader or visitor retention rates.

What are the primary elements of CRO?

CRO is made up of 4 elements that overlap. 

  1. Conversion research
  2. User experience (UX)
  3. Persuasive website content
  4. A/B testing and personalization.

The CRO process

CRO Five Step

Related Terms

Location Targeting

What is location targeting? Location targeting in Google Ads is a powerful feature that can help businesses of all sizes reach their target audience more

Target Impression Share (TIS)

What is Target Impression Share (TIS)? Target Impression Share (TIS) is a bidding strategy in Google Ads. It allows advertisers to set a target percentage

Google Click Identifier (GCLID)

What is the Google Click Identifier (GCLID) The Google Click Identifier (GCLID), also known as the Google Click ID, is a specific parameter included in

Above the fold

What does above the fold mean? “Above the fold” is a term that refers to the portion of a web page that is visible without

Brand Search Campaign

What is a brand search campaign? A brand search campaign on Google Ads is a type of advertising campaign where a company bids on its

Search intent

What is search intent? Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user’s search

Want to hire us to grow your ecommerce store?

We’ve generated millions for our clients using the methods we’ve developed over the years with a singular focus on Google Ads and CRO for ecommerce. To discover how we can help grow your business:

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!

Sign up to download a free copy of our ebook 'How To Write Successful Google Ads'

We are committed to protecting your privacy, as described in our Privacy policy.

Subscribe to Our Newsletter and Don't Miss Anything Important!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.