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CRO (Conversion Rate Optimization)

What is CRO?

CRO stands for Conversion Rate Optimization. It’s the process of improving the percentage of website visitors who take the desired action. These actions could be purchasing a product, filling in a contact form, or downloading a lead magnet. 

It involves analyzing data and user behavior to determine which areas of the website are problematic and causing visitors to leave or not take the desired action.

Once these areas are identified, the necessary changes can be made to improve the site's useability. Conversion rate optimization relies highly on the user experience, so monitoring how people navigate the website is crucial to improve conversion rates.

Why is CRO important to businesses?

Conversion rate optimization is important for any business that is looking to increase its online conversions and maximize its ROI. By improving CRO, a business can generate more revenue, increase customer retention, and grow its brand.

It's not only useful for businesses. It can also work well on personal blogs or any kind of website that wants to increase reader or visitor retention rates.

What are the primary elements of CRO?

CRO is made up of 4 elements that overlap. 

  1. Conversion research
  2. User experience (UX)
  3. Persuasive website content
  4. A/B testing and personalization.

The CRO process

CRO Five Step

Related Terms


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Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions


What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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We’ve generated millions for our clients using the methods we’ve developed over the years with a singular focus on Google Ads and CRO for ecommerce. To discover how we can help grow your business:

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