Table of Contents

CRO (Conversion Rate Optimization)

What is CRO?

CRO stands for Conversion Rate Optimization. It’s the process of improving the percentage of website visitors who take the desired action. These actions could be purchasing a product, filling in a contact form, or downloading a lead magnet. 

It involves analyzing data and user behavior to determine which areas of the website are problematic and causing visitors to leave or not take the desired action.

Once these areas are identified, the necessary changes can be made to improve the site's useability. Conversion rate optimization relies highly on the user experience, so monitoring how people navigate the website is crucial to improve conversion rates.

Why is CRO important to businesses?

Conversion rate optimization is important for any business that is looking to increase its online conversions and maximize its ROI. By improving CRO, a business can generate more revenue, increase customer retention, and grow its brand.

It's not only useful for businesses. It can also work well on personal blogs or any kind of website that wants to increase reader or visitor retention rates.

What are the primary elements of CRO?

CRO is made up of 4 elements that overlap. 

  1. Conversion research
  2. User experience (UX)
  3. Persuasive website content
  4. A/B testing and personalization.

The CRO process

CRO Five Step

Related Terms

Remarketing

What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions

Abandonment-rate

What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

Want to hire us to grow your ecommerce store?

We’ve generated millions for our clients using the methods we’ve developed over the years with a singular focus on Google Ads and CRO for ecommerce. To discover how we can help grow your business:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
page
post

Subscribe to Our Newsletter to Improve Your eCommerce Digital Marketing!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!