Affinity Audience

An affinity audience is a targeting option in Google Ads that allows marketers to reach people based on their interests and passions.

Affinity audiences are helpful for advertisers who want to raise awareness and drive consideration among groups with a strong interest in their products or services.

By selecting from a wide range of lists, such as “auto enthusiasts” or “fashionistas,” advertisers can show ads to people likely to be enthusiasts in those categories.

Affinity audiences can be beneficial for expanding the target audience to users who are more likely to convert based on their interests.

For example, if an advertiser promotes an action movie, they can target the “action movie lovers” affinity audience to reach individuals with a strong interest in that genre.

Additionally, there is a feature called custom affinity audiences, which allows advertisers to create their audience segments based on the interests of their target customer base. It provides more control and transparency over who sees the ads.