Table of Contents

User experience (UX)

What is user experience (UX)

User experience (UX) is the overall experience of a person using a website. It focuses on aesthetics, functionality, and ease of navigation.

A positive UX can lead to increased engagement, conversions, and customer loyalty, while a poor UX can drive users away.

The easier a website is to use, the more likely the person will complete a desired action. It can include things such as buying a product, signing up for a membership, or downloading a white paper. 

Key Takeaways

A bullet point list of important takeaways for the reader.

How does it work?

A walkthrough for how it works.


A more in-depth explanation and guide for the topic.


Answering frequently asked questions on the topic.

Testing for Continuous Improvement.

User experience (UX) is not a one-time fix, but an ongoing process of testing and iterating for continuous improvement.

This means regularly gathering feedback from users, analyzing data on user behavior, and making changes to improve the overall experience.

A/B testing can be a useful tool for testing different design elements and determining which ones are most effective.

By continuously improving the user experience, you can ensure that your website stays relevant and meets the changing needs of your users.


Helpful, real world examples to help the reader understand the subject better.

Additional considerations

Anything else the reader might need to know.


Outlining how the topic is different from another topic.

Related Terms

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Google Click Identifier (GCLID)

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Above the fold

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Brand Search Campaign

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Search intent

What is search intent? Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user’s search

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