What is Target Impression Share (TIS)?
Target Impression Share (TIS) is a bidding strategy in Google Ads. It allows advertisers to set a target percentage of ad impressions they want their ads to appear in relative to their target market's total available ad impressions. Essentially, TIS is a way to optimize your ad campaign to ensure your ads are shown to a particular percentage of your target audience, regardless of the competition.
Ecommerce stores should consider using TIS because it can help them achieve greater visibility and exposure for their products or services in the online marketplace. By setting a goal, ecommerce stores can ensure their ads are more likely to be seen by potential customers, which can ultimately increase traffic, clicks, and conversions on their website.
For example, if an ecommerce store wants its ads to appear in 80% of all relevant searches, it can set a TIS goal of 80%. Google Ads will then automatically adjust their bids to increase ad impressions to meet this target.
TIS can benefit ecommerce stores with seasonal sales, new product launches, or limited-time promotions, allowing them to improve their visibility during these critical moments.