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Target Impression Share (TIS)

What is Target Impression Share (TIS)?

Target Impression Share (TIS) is a bidding strategy in Google Ads. It allows advertisers to set a target percentage of ad impressions they want their ads to appear in relative to their target market's total available ad impressions. Essentially, TIS is a way to optimize your ad campaign to ensure your ads are shown to a particular percentage of your target audience, regardless of the competition.

Ecommerce stores should consider using TIS because it can help them achieve greater visibility and exposure for their products or services in the online marketplace. By setting a goal, ecommerce stores can ensure their ads are more likely to be seen by potential customers, which can ultimately increase traffic, clicks, and conversions on their website.

For example, if an ecommerce store wants its ads to appear in 80% of all relevant searches, it can set a TIS goal of 80%. Google Ads will then automatically adjust their bids to increase ad impressions to meet this target.

TIS can benefit ecommerce stores with seasonal sales, new product launches, or limited-time promotions, allowing them to improve their visibility during these critical moments.

Related Terms

Remarketing

What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions

Abandonment-rate

What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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