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Target Impression Share (TIS)

What is Target Impression Share (TIS)?

Target Impression Share (TIS) is a bidding strategy in Google Ads. It allows advertisers to set a target percentage of ad impressions they want their ads to appear in relative to their target market's total available ad impressions. Essentially, TIS is a way to optimize your ad campaign to ensure your ads are shown to a particular percentage of your target audience, regardless of the competition.

Ecommerce stores should consider using TIS because it can help them achieve greater visibility and exposure for their products or services in the online marketplace. By setting a goal, ecommerce stores can ensure their ads are more likely to be seen by potential customers, which can ultimately increase traffic, clicks, and conversions on their website.

For example, if an ecommerce store wants its ads to appear in 80% of all relevant searches, it can set a TIS goal of 80%. Google Ads will then automatically adjust their bids to increase ad impressions to meet this target.

TIS can benefit ecommerce stores with seasonal sales, new product launches, or limited-time promotions, allowing them to improve their visibility during these critical moments.

Related Terms

Location Targeting

What is location targeting? Location targeting in Google Ads is a powerful feature that can help businesses of all sizes reach their target audience more

Google Click Identifier (GCLID)

What is the Google Click Identifier (GCLID) The Google Click Identifier (GCLID), also known as the Google Click ID, is a specific parameter included in

Above the fold

What does above the fold mean? “Above the fold” is a term that refers to the portion of a web page that is visible without

Brand Search Campaign

What is a brand search campaign? A brand search campaign on Google Ads is a type of advertising campaign where a company bids on its

Search intent

What is search intent? Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user’s search

Dynamic Search Ads (DSA)

What are Dynamic Search Ads? DSA, or Dynamic Search Ads, is a type of advertising campaign that uses search engine marketing to generate ad headlines

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