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Product Feed

A product feed in Google Merchant Center (GMC)is a file that contains a list of products that you want to advertise through the Merchant Center. It's the primary data source Merchant Center utilizes to access and showcase your product data.

Types of Feeds 

There are multiple types of feeds in GMC, including primary and supplemental feeds. 

  • Your Merchant Center inventory relies on primary feeds as the main data sources. Meeting the data and eligibility requirements for all your products eliminates the need for creating extra feeds.
  • Supplemental feeds can be created and linked to a primary feed to add additional information or update existing data.


Product attributes used to describe your products in Merchant Center are the same across all the feeds. These attributes include information such as product title, description, price, availability, and more.

Upload Methods

There are different methods for uploading a product feed to Google Merchant Center. 

  1. Using a URL (HTTP)
  2. Uploading data using a file from your local drive
  3. Using a feed management solution.

Feed Management

A feed management solution like DataFeedWatch can simplify setting up and optimizing your primary Google Merchant feed. These solutions provide templates and tools to ensure your feed is error-free and meet Google's requirements.


By creating and uploading a product feed to Google Merchant Center, you can promote your products on various Google platforms, such as Google Shopping. Your products will be shown to users who search for similar products, increasing your visibility and potential sales.

Overall, a product feed in Google Merchant Center is crucial for advertising and promoting your products on Google platforms. It allows you to provide detailed product information and reach a wider audience.

Related Terms


What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions


What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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