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Neural Matching

What is Neural Matching?

Neural matching is an algorithm used by Google to match words to concepts rather than just relying on keywords and links.

This development is a major step forward in understanding concepts and meaning and avoids giving high ranks to pages that are ‘spammed' with keywords and direct synonyms. Google calls this development “super synonyms.”

Google first introduced it in 2018, and it's used for 30% of total search queries. 

Key Takeaways

The core concept of neural matching is to reward content creators for effectively answering the questions posed by user queries. 

It's an example of how neural networks can help take a major leap forward from understanding words to understanding detailed concepts.  

How does it work?

Neural Matching uses Google's latest AI technology to generate more diverse search results and is based on neural embeddings that extract underlying concepts of words.

It detects relationships between concepts by analyzing the use of words in context and identifying the specific idea or concept a user is searching for. This process allows Google to match a webpage to a query based solely on the text of the webpage rather than relying on singular keywords. 

Related Terms

Remarketing

What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions

Abandonment-rate

What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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