Table of Contents

Location Targeting

What is location targeting?

Location targeting in Google Ads is a powerful feature that can help businesses of all sizes reach their target audience more effectively. By targeting ads to specific locations, companies can ensure that they are seen by people most likely to be interested in their products or services. This can increase brand awareness, lead generation, and sales.

Key Takeaways

  • Increased reach: Location targeting can help businesses reach a wider audience by targeting ads to specific cities, states, countries, or even specific neighborhoods.
  • Increased relevance: By targeting ads to specific locations, businesses can ensure that people most likely to be interested in their products or services will see their ads. 
  • Improved ROI: Showing ads to an interested target audience can lead to lower costs per click and higher conversion rates.

Tips for effective location targeting

  • Be specific: When targeting locations, be as specific as possible. For example, target a particular city or neighborhood instead of a state.
  • Use negative keywords: Negative keywords can help you prevent your ads from being shown to people not interested in your products or services. For example, if you sell shoes, you could add the negative keyword “free” to your campaign so that your ads don't show to people who are searching for free shoes.
  • Monitor your results: It is essential to monitor the results of your location-targeting campaigns so that you can make adjustments as needed. For example, you may need to adjust your targeting settings or bids if you do not see the desired results.

Related Terms


What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions


What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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