Table of Contents

Impressions

What are impressions?

Impressions (also called view-throughs or ad views) are how many times your ad is shown to users. The number of impressions is a rough estimate of the number of times people saw your ad, but it can't tell you exactly how many people saw it or what they thought about it.

How does it work?

An impression is typically defined as each instance of a web page, ad, or content being found and loaded.

This method of measurement is popular because it is easy to track and understand, making it a cost-effective way to determine whether an advertisement is being viewed by users.

However, there is some debate over how impressions should be interpreted. Some experts argue that there is no precise way to count impressions, as a single person could see the same ad multiple times through different page views.

This and other factors can skew total impression numbers, leading advertisers to view them with skepticism. To address this issue, most advertisers and publishers agree on a specific method for counting and reporting impressions.

Some advertisers may even base the success of a campaign on other metrics, such as engagement or how users interact with an ad.

Related Terms

Location Targeting

What is location targeting? Location targeting in Google Ads is a powerful feature that can help businesses of all sizes reach their target audience more

Target Impression Share (TIS)

What is Target Impression Share (TIS)? Target Impression Share (TIS) is a bidding strategy in Google Ads. It allows advertisers to set a target percentage

Google Click Identifier (GCLID)

What is the Google Click Identifier (GCLID) The Google Click Identifier (GCLID), also known as the Google Click ID, is a specific parameter included in

Above the fold

What does above the fold mean? “Above the fold” is a term that refers to the portion of a web page that is visible without

Brand Search Campaign

What is a brand search campaign? A brand search campaign on Google Ads is a type of advertising campaign where a company bids on its

Search intent

What is search intent? Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user’s search

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