What are Google Ads?
Google Ads is an advertising platform that allows businesses to display their products or services to potential customers when they search for relevant keywords on Google.
These ads may appear on the Google search results page, as well as on other websites affiliated with the Google Display Network.
Advertisers bid on targeted keywords or phrases which are relevant to their business and pay when users click on their ads. Google Ads offers various types of ad formats, including text ads, display ads, video ads, and shopping ads, enabling businesses to reach their intended audience across different devices and platforms.
With Google Ads, businesses can target a specific audience, set a budget, and measure their advertising ROI, making it a highly effective way for businesses of all sizes to advertise online.