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Google Ads

What are Google Ads?

Google Ads is an advertising platform that allows businesses to display their products or services to potential customers when they search for relevant keywords on Google.

These ads may appear on the Google search results page, as well as on other websites affiliated with the Google Display Network.

Advertisers bid on targeted keywords or phrases which are relevant to their business and pay when users click on their ads. Google Ads offers various types of ad formats, including text ads, display ads, video ads, and shopping ads, enabling businesses to reach their intended audience across different devices and platforms.

With Google Ads, businesses can target a specific audience, set a budget, and measure their advertising ROI, making it a highly effective way for businesses of all sizes to advertise online.

Related Terms

Remarketing

What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions

Abandonment-rate

What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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