Table of Contents

Callout Extensions

What are callout extensions?

Callout extensions are additional snippets of text that you can add to your Google Ads campaigns.

They appear below the main ad text and provide an opportunity to highlight key selling points, unique features, promotions, or special offers related to a product or service.

By using callout extensions you can increase the visibility and relevance of ads by providing extra information to potential customers.

These snippets are typically limited to 25 characters each and can be added at the account, campaign, or ad group level.

Examples

The owner of a popular bakery is running a Google Ads campaign to promote freshly baked goods.

They decide to use callout extensions to highlight their unique offerings.

The callout extensions they include are:

  • “24/7 Freshly Baked”
  • “Wide Variety of Flavors”
  • “Gluten-Free Options”
  • “Custom Cake Orders”

By incorporating these callout extensions, the bakery effectively communicates its key selling points and appeals to potential customers looking for specific features in baked goods.

How to make the most your of callout extensions

To make the most of callout extensions, keep the following in mind:

  • Relevance: Ensure the callout extensions are relevant to the ad and align with the user's search intent.
  • Highlight Unique Selling Points: Use callout extensions to showcase unique features, benefits, or promotions that set your product or service apart from competitors.
  • Conciseness: Keep the callout text concise and focused, maximizing the impact within the limited character count.
  • Test and Optimize: Regularly test different callout extensions to identify which ones drive the best performance and optimize based on the results.

Extra considerations for callout extensions

When utilizing callout extensions, it is essential to consider the following aspects:

1. Ad Positioning: Callout extensions may not always appear in the same position or on all devices. Monitor their performance and adjust bid strategies accordingly.
2. Character Limits: Remember the character limits for callout extensions and craft concise and compelling messaging within those constraints.
3. Relevance and Quality: Ensure that the callout extensions are highly relevant to the ad and provide valuable information to users, maintaining high-quality standards.

FAQs

Can I use callout extensions for all types of Google Ads campaigns?

Yes, you can use callout extensions for Search, Display, and Video campaigns within Google Ads.

How many callout extensions can I add to an ad?

You can add up to 10 callout extensions per ad, but Google may not show all of them.

Are callout extensions free to use?

There is no additional cost for using callout extensions. You only pay for clicks on the main ad.

Related Terms

Remarketing

What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions

Abandonment-rate

What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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