Category: PPC

How Privacy is Changing PPC
Ecommerce
Mr Sam Baldwin

How Privacy is Changing PPC

We’ve talked about it quite a bit these days, but the Google ecosystem is changing by the second. We’ve seen new bidding strategies and ad formats, as well as a full-fledged plunge into all things video. But, beyond all of these more “exciting” changes, the conversation surrounding PPC privacy is heating up, too.

Another big change coming out of Google’s Marketing Live event is less splashy—and on the surface, just as exciting as a discussion about cybersecurity best practices. While we all feel angry when our data is exposed, we can admit that most of us aren’t always proactive about staying safe online. And yes, Google PPC is making public moves toward a more transparent privacy policy.

While the search giant will likely continue to collect mounds of data for the foreseeable future, they may start making some changes in order to appease the end user.

Though the media hasn’t talked much about what’s ahead for Google Ads and how they’ll be using data moving forward, it’s one of the more important conversations we need to be having right now. Here, we’ll look at how privacy is changing PPC for advertisers, e-commerce sellers included.

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