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Google Search Ads

What are Google Search Ads?

Google search ads, also known as Google Ads or formerly Google AdWords, are a form of online advertising provided by Google. They are a way for businesses and advertisers to promote their products or services within the Google search engine results pages (SERPs).

How does it work?

You start by determining your advertising goals if you want to promote your products or services through Google search ads.
Your goals could be increasing website traffic, generating leads, or boosting sales.

Next, you create an ad campaign within the Google Ads platform. You set parameters like your target audience, geographic location, keywords, and budget.

Choose relevant keywords related to your business and the products or services you want to advertise. These keywords will trigger the display of your ads when users search for those terms on Google.

Create text-based or responsive search ads. These ads usually include a headline, a description, a display URL, and additional information like site links, call buttons, or location details. You can also use visual elements like images, videos, or product listings for specific ads.

When you search on Google, an ad auction takes place. Google considers factors such as your bid amount, ad quality, relevance, and expected click-through rates (CTR) to determine the position and visibility of the ads.

Google displays the most relevant ads to your search query, and the highest-ranking ads appear at the top of the search results page. The ads are usually labeled as “Ad” or “Sponsored.” Advertisers pay when you click on their ads, following a pay-per-click (PPC) model.

The cost per click (CPC) depends on factors like competition, quality score, and bid amount. You can set a daily budget to control your ad spending.

When you click on an ad, you'll be directed to a specific landing page on the advertiser's website that relates to the ad's content. The landing page will encourage shoppers to complete a desired action, such as buying an item.

You can access performance metrics and analytics within the Google Ads platform. Monitor the clicks, impressions, click-through rates (CTR), conversions, and other relevant data.

This information will help you evaluate the effectiveness of your ads and make optimizations to improve your campaign's performance.

Related Terms


What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions


What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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