Phase Out of Attribution Models: Linear, first click, time-decay, position based
Google to Replace Rules-Based Attribution Models with Data-Driven Attribution in Google Ads and Google Analytics 4, Effective June 2023
Google to Replace Rules-Based Attribution Models with Data-Driven Attribution in Google Ads and Google Analytics 4, Effective June 2023
GA4 (Google Analytics 4) is the latest version of Google’s web analytics tool. It was introduced in October 2020 as the successor to the previous version, Universal Analytics (UA). But is it all it’s made out to be?
Google lets you link your Google Merchant Center account with your Google Analytics 4 (GA4) property.
GWI has released research data on ecommerce trends and audience behavior. Some of the statistics are not surprising, but other results point towards a shift in customer behavior towards more mindful buying. We’ve consolidated the most pertinent aspects of the report, of which ecommerce business owners should be aware.
Tags are used on websites to send information to third parties such as Google. They collect data, track ads, and target your ad campaigns and other functions.
Many people know that Google Analytics provides insight into website visitors’ behaviors. Marketers use it to monitor the effects of ad campaigns and how a site’s user experience impacts conversion and retention.
In this post, you’re going to learn how to set up the new Google Analytics 4 property alongside your existing Universal Analytics property in your Shopify store.
In this post, I’m going to outline the Google Ads audit I performed in an eyewear ecommerce account.
Do you want to know the performance of your Google advertising account? Do you want to know the areas that are working and those that need improvement?
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