Free Strategy Call
play watch

Themed lists of proactive negatives

Section 1.6: KeyCommerce’s lists of proactive negatives

The KeyCommerce team has collected and organized the most commonly added negatives based on decades of experience. You can access them here.

Themes

Themes are how we organize terms that, in certain contexts, can be viewed as disqualifying when a shopper uses them in a search.

For example, say your ad group is focused strictly on blank greeting cards, and Google keeps matching your ads to searches looking for pre-printed greeting cards for holidays and special events. You could either reactively add negatives as these unqualified searches trigger your ads, you could proactively take the following two themes and apply them as negatives.

NegativesNotes
“All Saints” 
“April Fools” 
“Ash Wednesday” 
“Buddha”May not be related to holidays
“Chinese”May not be related to holidays
“Christian”May not be related to holidays
“Christmas” 
“Columbus Day” 
“Earth Day” 
“Easter” 
“Fathers Day” 
“Father's Day” 
“Festivus” 
“Good Friday” 
“Groundhog Day” 
“Halloween” 
“Hanukkah” 
“holiday” 
“holidays” 
“Independence Day” 
“Jesus”May not be related to holidays
“Jewish”May not be related to holidays
“Labor Day” 
“Labour Day” 
“Lent” 
“Martin Luther King” 
“Memorial” 
“Mothers Day” 
“Mother's Day” 
“New Year”May not be related to holidays
“New Years” 
“Passover” 
“Presidents Day” 
“Ramadan” 
“seasons greetings” 
“Solstice”May not be related to holidays
“St Patricks” 
“St Patrick's” 
“Thanksgiving” 
“Valentine” 
“Valentines” 
“Yom Kippur” 
NegativesNotes
“anniversary” 
“baby”May not be related to special events
“back to school” 
“birthday” 
“bridal” 
“graduation” 
“party”May not be related to special events
“reunion” 
“rsvp” 
“shower” 
“wedding” 
“housewarming” 
“house warming” 
“reception”May not be related to special events
“save the date” 

Using caution with themed lists

As you may have noted, the example lists leave plenty to argue with when applied to select contexts. “Chinese” may have nothing to do with a holiday when connected to a search for greeting card, and may be intended for the type of paper used (there are many types of fine Chinese paper).

Furthermore, the words “baby”, “party”, and “reception” can have alternate meanings based on their context of use.

  • “baby” carrots
  • third “party”
  • phone “reception”
Add Your Comments & Questions Below
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Rated 4.8/5 by happy clients

Free Courses

Our Services

Blog 

Contact

Our Team

Terms & Conditions

Privacy Policy

Free Strategy Call
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
page
post

Thank you - Click here to access the eBook

Subscribe to Our Newsletter to Improve Your eCommerce Digital Marketing!

Thank you for your interest in our newsletters. We will send you only the most important news and updates. No spam, we promise.

We are committed to protecting your privacy, as described in our Privacy policy.
Close

What’s your goal today?

1. Hire us to grow your ecommerce store

We’ve generated millions for our clients, using the methods we’ve developed over years with a singular focus on Google Ads for ecommerce. To discover how we can help grow your business:

Claim your FREE website strategy session with one of our renowned experts.

Schedule your FREE strategy session

2. Learn & develop your ecommerce skills

Watch our highly regarded YouTube channel, followed by over 23,000 store owners and ecommerce learners from around the world.

You can also subscribe to our weekly email newsletter to get real-world tested growth and optimization strategies, as well as notifications on anything you may need to know as an ecommerce store owner.

Browse our blog, written and structured to be the best resource in the world for anyone starting and growing their online store. It includes strategy guides, setup instructions, checklists, and tools.

Explore our KeyCompendium, which is a comprehensive wiki of digital marketing terms. Many readers have commented on the usefulness of this content.

Start learning about ecommerce

3. Join our team

If you want to join our team—or discover why our team members love working with KeyCommerce—then see our “Careers” page.

4. Contact us

We help ecommerce store owners around the world, so get in touch!