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Mac Steer
Mac SteerSims Direct Owner
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Matt ChildsWine Stash
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Ellen McCalebHeadwaters Studio
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Pat LangleyVaikobi
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KristabelVerso
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All Ruyi's Articles

Ruyi

Ruyi

Within the few years Ruyi has been professionally working in digital marketing, she hasn’t failed to impress either clients or colleagues with her passion and drive. With a strong acumen for business, she seems to always be considering the larger picture when thinking through and developing new initiatives for the brands she works with. She’s also one of those rare marketers that never stops evaluating advertisements from the audience’s perspective.
Asset Report

How to check individual asset performance in your PMax campaigns

Keeping track of your performance max assets is a quick way of eliminating bad performers and focusing on high-converting images and copy.
PMax Audience Signals

Performance Max: Using Audience Signals for Marketing Success

Is Performance Max giving you nightmares? A crucial part of AI-driven campaigns is strong audience signals. Learn how to get them right.
Threads by Meta

Introducing Threads by Meta: A New Way to Share Text and Connect with Communities

With the launch of Threads, the Instagram team introduces an innovative app that expands beyond visual content to embrace the power of text. It allows users to connect with like-minded individuals and explore diverse communities by providing a dedicated space for real-time updates and public conversations.
AI and LLM data

Why Using AI and LLMs for SEO Diagnoses Can Be Risky

AI and Large Language Models have gained significant potency due to their potential to increase productivity by enabling faster completion of tasks. Nevertheless, it is important to acknowledge that AI is not a universal solution for all problems.
Performance Max

Optimizing Google Performance Max Campaigns for Enhanced Results

Unlock the full potential of your Google Performance Max (PMax) campaigns with these actionable strategies. From excluding brand keywords to creating multiple campaigns for different goals, you'll learn how to maximize efficiency and expand your reach. Harness the capabilities of machine learning to enhance the performance of your PMax campaigns and drive conversions like never before.
GA4 Data

UA vs. GA4: A Complete Tour of Google Analytics 4

In October 2021, Google rolled out its new analytics platform called Google Analytics 4 (GA4), an upgraded version of the current Universal Analytics (UA) platform. With GA4, Google aims to provide marketers and account managers with more advanced insights into user behavior and the ability to track the entire customer journey across multiple platforms.
ChatGPT

Boost Your Ecommerce Store’s Content with ChatGPT

As a small ecommerce business owner, you know how important it is to provide excellent customer service and stand out from competitors. That's where ChatGPT comes in. This AI language model can help you communicate with your customers more effectively, leading to increased sales and customer loyalty.
AB Testing

Conversion Rate Optimization: What pages to test?

We all know that testing your website is crucial, but it can be overwhelming if you don't know how. As part of our CRO series, we delve into which pages you should test and what features of the page are essential to focus on.
Tracking Pixel

What is a tracking pixel and how to use it for ecommerce

Getting traffic to your site is challenging enough, but what's even more difficult is tracking visitors and gathering data. With a tracking pixel it makes it a lot easier, but are your using the correct one?
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