Liquor Store Growth Through Google Ads Case Study

Platform

Google Ads

Industry

Liquor

Use case

Performance Max, Segmentation

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This liquor store is a family-owned business in California that offers high-end spirits bottled from all around the world. Their reputation for outstanding service has earned them hundreds of glowing reviews from their customers.

They turned to the team at KeyCommerce to help them scale their revenue to the next level and make sure to capitalize on the holiday sales season.

The results through Google Ads have been:

The challenges

One of the world’s most intensely competitive marketplaces for liquor online is the state of California. Due to this, the account had been struggling to achieve sustainable returns on tight margins.

In 2021, the holiday season showed them what success could start looking like online, however, the months following waned and remained frustratingly low.

They needed dependable performance at returns that made sense for their business.

+70% year-over-year increase in December orders alone.

The solutions

The team at KeyCommerce immediately set themselves toward learning the details of both the business and the account.

After thorough analysis, new campaign structures with more sensible product segmentation were implemented. This allowed tighter control on the budget allocation, allowing high performers to grow, and low performers to get further attention.

Product title optimization was also prioritized to improve ad exposure on Google Shopping.

Finally, careful scaling of budgets ahead of expected traffic spikes allowed Google Ads’ machine learning the maneuverability to quickly accumulate data and grow when the opportunities came.

More than 2.6X increase to revenue.

The outcome

The store has continued to grow toward its potential as an online provider of high-end spirits from around the globe.

The new campaign structures, optimized product data, and meticulous attention to profit margins resulted in a holiday season of 2.6X revenue from the previous, +70% higher order volume, and an 11% greater return on ad spend.

The business continues to become a larger player in this extremely competitive marketplace, gaining new loyal customers daily.

+11% increased return on ad spend.

The account manager

Senior account manager Michael Mutemererwa leads the strategy for this account's growth through Google Ads. While the success highlighted here was certainly the result of his focus and years of experience, he always makes sure that the supporting specialists get their credit.

Michael is one of the leaders of KeyCommerce, guiding and training newer members, ensuring our standards for client success are always met.

You can read his insightful articles on strategy and tactics here.

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