How to connect your GA4 property with Google Ads - KeyCommerce

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How to connect your GA4 property with Google Ads

Before you start the process of connecting your GA4 with Google Ads, check the following:

You have the ‘editor' permission on the GA4 property you want to link to your Google Ads account.
You have ‘admin' access to the Google Ads account you want to link to your GA4 property.

Instructions:

Go to the Admin section of your GA4 property.
Click on ‘Data Settings' under the ‘Property' column.

Next, click on ‘Google Ads Linking' under the ‘Product Linking' section.
Then click the ‘Link' button.
Choose the Google Ads account(s) you want to link to your GA4 property.
Finally, click on ‘Link Accounts.'

Why is this important?

Once you've linked your Google Analytics 4 property with Google Ads, you can import GA4 conversions into your GAds account. You'll also be able to view the GA data in your Google Ads reports and import Analytics remarketing audiences.

Linking both accounts means that both products will be sharing data, making it easier for you to see a broader picture of your website visitors that come from Google Ads.

It makes it easier for you to analyze the data quickly in one place.