Table of Contents

Search intent

What is search intent?

Search intent, also known as user intent or query intent, refers to the underlying motivation or goal behind a user's search query on a search engine. It's the reason why a person typed a particular query into the search bar.

In digital marketing, businesses need to understand search intent to be able to create relevant and useful content that matches the user's goal. By delivering content that satisfies the user's search intent, businesses can increase their chances of ranking higher in search engine results pages (SERPs) and drive more traffic to their website.

There are four types of search intent:

  1. Informational Intent: the user is looking for information on a particular topic.

  2. Navigational Intent: the user is searching for a specific website or webpage.

  3. Transactional Intent: the user is looking to make a purchase or perform a specific action, such as signing up for a service.

  4. Commercial Investigation Intent: the user is researching a product or service with the intention of making a purchase in the future.

Related Terms

Remarketing

What is remarketing? Remarketing, also called retargeting, is a digital marketing approach that engages audiences who previously interacted with a brand to encourage specific actions.

Ad Variations

What are ad variations? Ad variations are different versions of your ads that you create to test and optimize your campaigns, which can help you

Ad Scripts

What are ad scripts? Ad scripts are snippets of code written in JavaScript that allow you to automate and customize various aspects of your Google

Activity rate by channel

What is ‘Activity rate by channel’? Activity rate by channel measures how often users engage with your ads across different advertising channels. This metric considers actions

Abandonment-rate

What is Abandonment-rate? Abondment-rate is the percentage of users who click on a Google Ads ad but then leave the landing page without completing the

Brand-Focused Shopping Campaign

What are Brand-Focused Shopping Campaigns? Brand-Focused Shopping Campaigns are a type of Google Shopping campaign that targets users who are searching for your brand or

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