Google Ads Mentorship

We’ll teach you how to do manage and grow your Google Ads account yourself

This is a program where do-it-yourselfer store owners learn from our experienced team with training tailored to what they want and need.

They do this to:

  • Shortcut their learning
  • Avoid common costly mistakes
  • Get advice from true industry veterans
  • Access our team for its services

We developed this service because not all store owners at the stage yet to outsource their Google Ads management and growth. Still, they kept coming to us after learning from our publicly available guides, and we hated turning them away. Our mission is to help grow ecommerce stores. Entrepreneurs are passionate do-it-yourselfers, so we finally (after way too long, frankly) hit upon the idea of this mentorship program. And wow, did we ever hit on something that provides extraordinary value.

It’s a one-month service, repeatable as often as you like.

What you get

You get, at minimum, ten hours over the course of one month from our team. You’ll be assigned to a senior account strategist who’ll lead your program to ensure you get the full value from the mentorship.

What happens during these hours are at your full discretion. You can have us lead you through a curriculum that we tailor to your current circumstances, or you directly control where the focus goes, including having us execute the work on your behalf.

Your choices include getting:

  • a thorough audit and report of your Google Ads account
  • strategy consultation and tactical advice (we tell you what we would do, and then you execute it)
  • campaign setup and adjustment
  • product feed review
  • product feed optimization
  • Google compliance site review (to make sure you don't risk an issue with Google's strict policies)
  • conversion tracking and attribution audit and fix
  • support for any outstanding issues

Our team’s time is at your discretion. There’s an outline provided below that shows how this time is typically spent in this service.

Our team

When we say “our team” we mean:

  • Senior Account Manager, who will act as your primary point of contact and will lead your mentorship service.
  • Google Compliance & Product Feed Specialist, who—at the direction of the Senior Account Manager—will audit your website and product feed for issues that may hold back or harm your current or future performance with Google Ads.
  • Google Conversion Tracking Specialist, who—at the direction of the Senior Account Manager—will thoroughly review and assess your conversion tracking setup.
  • Project Manager, who will be available to you for any questions regarding the agreement, such as extensions or pauses.

What we need from you

The scope of this mentorship service may require full account access to your:

  • Google Ads
  • Google Merchant Center
  • Google Analytics / Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Your eCommerce Platform (Shopify, WooCommerce, WordPress, etc.)

You’ll need to provide this access where we deem it necessary in the course of providing you mentorship and guidance to the best of our ability.

You’ll also need to download and use Slack for our message. This simple messaging system is superior to email for tracking the many threads that develop over the course of even just one month of this service. Our clients all love it and we’re sure you will too.

Also, we kindly ask that you show up to any scheduled calls on time.

What does 10 hours of mentorship usually look like?

It’s different for everyone, of course. As noted above, you’ll have full discretion as to how you spend our time in order for you to get maximum benefit from the service.

For your reference, here is a “typical” mentorship schedule.

First week

  • Intro call (60 minutes)
  • Account audit delivered by video with accompanying notes (2 hours)
  • Merchant Center and website compliance review with provided notes (2 hours)
  • Conversion tracking review with provided results and recommendations (1 hour)
  • Questions answered by Slack (15 minutes)


Second week

  • Follow up call (30 minutes)
  • Provide tasks/recommendations for you to execute in account (30 minutes)
  • Questions answered by Slack (15 minutes)


Third week

  • Follow up call (30 minutes)
  • Provide tasks/recommendations for you to execute in account (30 minutes)
  • Questions answered by Slack (15 minutes)


Fourth week

  • Wrap-up up call (60 minutes)
  • Questions answered by Slack (15 minutes)

What happens if we go over 10 hours?

We work hard to be efficient with our time so that you get indisputable value for it. However, sometimes you’ll have more questions or requests than we can answer within 10 hours.

If we’re still within the one-month period of having started the service, we’ll charge a reduced rate from our typical hourly charge. We’ll cover all information like this during our first chat together.

What happens if you love the team and want to get our full service?

Great, let’s chat. Contact the Project Manager and let them know.

The fee that you paid for the one-month mentorship will be discounted from your first month of full service with us.

Can you see your store becoming one of our success stories?

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