The KeyCommerce Blog
Become a successful Ecom store owner with practical and helpful advice that drives profit for your store.
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Learn how to fix a suspended Google Merchant Center account so you can get your Shopping campaigns running again.
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The PPC Marketer’s Guide to Search Intent
If you have any experience with content marketing or other SEO-related efforts, you probably already know who your audience is and where they hang around online. You probably also know how important it is that your emails, blog posts, and case studies speak to that audience.
Search intent also matters a ton when it comes to PPC. After all, you can’t drive conversions without getting in front of the right people. And without a deep understanding of keywords, you stand to waste an awful lot of ad spend.
In this article, we’ll go over some key things to know about search intent and why you shouldn’t skip over this piece of the puzzle.
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